Looking Back to Understand What Comes Next
Fifty years ago, SeCan was established to help move new Canadian crop varieties from breeding programs into farmers’ fields. Today, its network of independent seed businesses plays an important role in connecting public and private plant breeding with the marketplace.
As Canada’s seed sector considers how new genetics are developed, commercialized and delivered, the role of organizations like SeCan is worth a closer look.
Join Seed World Canada for a Retail Strategy conversation examining SeCan’s evolution, the experiences of independent seed businesses and what its membership-driven, not-for-profit model could contribute to the future of Canadian seed.
What You'll Learn
- How SeCan’s role has evolved from variety distribution to development and commercialization.
- Why independent seed businesses remain important to bringing new varieties to Canadian farms.
- What SeCan’s broad membership and not-for-profit structure mean for the industry.
- How relationships between breeders, seed businesses and farmers support the movement of new genetics.
- What plant breeders need from the commercialization and distribution system.
- Which opportunities and challenges could shape the next 50 years of Canadian seed retail.
Save Your Seat
Our Speakers:
Jeff Reid
General Manager, SeCan
Barry Reisner
Long-time SeCan member and Saskatchewan seedsman
Craig Riddell
Riddell Seed
Milad Eskandari
University of Guelph soybean breeder
Todd Hyra
Western Business Manager, SeCan