After two seasons of On the Brink, Seed World Canada has explored some of the biggest pressures reshaping Canada’s seed sector — from plant breeding and research funding to variety development, value creation and the future of the seed system.

But what do those changes look like from the front lines of the industry?

In this special Retail Strategy webinar, we’re bringing the On the Brink conversation to the people who work directly with growers and see firsthand how changes in the seed system translate into decisions on the farm.

Todd Hyra of SeCan joins Mark Keating of Keating Seed Farm, Greg Stamp of Stamp Seeds and others for a candid discussion about what they’re hearing from customers, how the seed business is changing and where they see both pressure and opportunity ahead.

What You’ll Learn

• What seed retailers and seed growers are hearing directly from farmers about their changing needs and priorities.
• How challenges facing plant breeding and seed innovation are showing up at the farm gate.
• Whether Canada’s current seed system is delivering the varieties and innovation farmers need.
• How changing economics, technology and farmer expectations are reshaping the seed business.
• Where retailers and seed growers see the biggest gaps and opportunities in Canada’s seed sector.
• What could be at risk if Canada fails to invest in plant breeding and seed innovation.
• What needs to change to ensure farmers have access to better genetics and competitive varieties in the years ahead.

Two seasons of On the Brink have identified some of the pressures facing Canadian seed. Now we’re taking those questions to the people closest to the farm gate to find out what they mean in the real world — and what needs to happen next.